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IMS Paulista


Avenida Paulista, 2424
São Paulo, SP – Brazil

Visiting hours

Tuesdays to Sundays and holidays 10am–8pm. Always closed on Mondays


Free for the cultural center and exhibitions

Get in touch

By phone +55 11 2842-9120
By email [email protected]

Consolidating its presence in São Paulo, the most important cultural scene in Brazil, IMS opened its new address in September 2017: 2424 Paulista Avenue, sprawling over seven double-height stories. In addition to the exhibitions spaces, with over 1,200 sq. mts., IMS Paulista also offers a cine-theater – for film screenings, musical events, lectures and debates –, a photography library, classrooms, a book shop, a cafe and a restaurant.

Getting here

Avenida Paulista, 2424


Bus lines
Praça do Ciclista bus stop, at Avenida Paulista, right in front of IMS:

669A-10 Terminal Princesa Isabel
917H-10 Terminal Pirituba
875A-10 Perdizes
N506-11 Metrô Vila Madalena
175P-10 Metrô Santana
874T-10 Lapa
805L-10 Aclimação
874C-10 Metrô - Trianon - Masp
917M-10 Morro Grande
975A-10 Vila Brasilândia
875H-10 Term. Lapa
875P-10 Metrô Barra Funda
877T-10 Vila Anastácio

Paulista Bairro/Centro, at the Rua da Consolação Street and Avenida Paulista crossing, a 2-minute walk from IMS:

178L-10 Lauzane Paulista
N801-11 Terminal Parque Dom Pedro II
7545-10 Praça Ramos de Azevedo
702C-10 Metrô Belém
778R-10 Terminal Princesa Isabel
7272-10 Praça Ramos de Azevedo
8700-10 Praça Ramos de Azevedo
702U-10 Terminal Parque Dom Pedro II
7458-10 Estação da Luz
8705-10 Anhangabaú
7903-10 Praça Ramos de Azevedo
701A-10 Parque Edu Chaves
909T-10 Terminal Parque Dom Pedro II
7267-10 Praça Ramos de Azevedo
7282-10 Praça Ramos de Azevedo
7411-10 Praça da Sé
8700-21 Praça Ramos de Azevedo
7281-10 Praça Ramos de Azevedo

Subway stations Consolação (Line 2 - Green), in Avenida Paulista, and Paulista (Line 4 - Yellow), in Rua da Consolação, are less than a 5-minute walk from IMS Paulista.

Bike path
The Avenida Paulista bike path goes right in front of IMS, almost at the crossing with Rua da Consolação. The cultural center offers a bike parking space open 10am-8pm.

IMS Paulista only offers parking for people with disabilities. There is a free bicycle parking space open 10am-8pm.


Visitation to the IMS Paulista, including the exhibitions and access to the sculpture Echo, by Richard Serra, is free.


Pequenas Áfricas: o Rio que o samba inventou

Little Africas: The Rio Invented by Samba

Donga (second from left to right), Pixinguinha (fourth), and others at the port of Rio de Janeiro, c.1918. Pixinguinha Collection/IMS


Oct 28th, 2023 - Apr 21th, 2024


IMS team (Beatriz Paes Leme, Julia Kovensky, Paulo Roberto Pires, Rachel Valença) in dialogue with Angélica Ferrarez, Luiz Antônio Simas, Vinicius Natal, and Ynaê Lopes Dos Santos

Info in Portuguese

A reconstitution of the cultural scene that produced and consolidated urban samba between 1910 and 1940. Recordings, documents, and objects from the collections of the IMS and other institutions also show how this network of solidarity, spirituality, and music spreads itself into the contemporary scene.

Flieg. Tudo que é sólido

Flieg. All that is solid

Mercedes-Benz do Brasil's stand at the International Industry and Commerce Exhibition, São Cristóvão pavilion. Rio de Janeiro, 1960. Photo by Hans Gunther Flieg/IMS Collection


Aug 22th, 2023 - Jan 28th, 2024


Sergio Burgi, assisted by Mariana Newlands

Info in Portuguese

Hans Gunter Flieg worked as a photographer in São Paulo from 1945 until the 1980s, focusing on industrial, advertising, architectural, and artistic photography, always with high formal rigor. This exhibition celebrates the photographer's centennial with 108 works and about 50 originals in display cases, including calendars, prints, albums, and cameras. The works are organized around Industrial Architecture, Industry and Product, and Advertising, highlighting Flieg's association with the German Neue Sachlichkeit movement.

Echo, de Richard Serra

Richard Serra's Echo

Cristiano Mascaro/IMS


Permanent exhibition


Outer garden, ground floor

Info in Portuguese

The first sculpture of American artist Richard Serra open for public and permanent visitation on Latin America, Echo (2019) was inaugurated on IMS Paulista on February 23rd, 2019.

Comprised of two 18.6 meters high steel plates, each weighing in at 70.5 tons – a reflection of the balanced tension between weight and lightness featured on Serra's work – Echo was created specifically for IMS Paulista and it's currently installed on its outer garden, right behind the Balaio restaurant.

The sculpture adds up to other monumental works by the artist on permanent exhibition throughout the world, all integrated within urban spaces or nature.

Photography Library

The IMS Paulista Photography Library is unique in Brazil. With a capacity for 30,000 items, it aims to encourage research in photography and to contribute towards an understanding of photography in its various modes of expression. The collection is comprised of publications of and about photography, contemplating also its forays into cinema, fashion, the visual arts and humanities. In addition to the general works collection, selected by the curatorship, the library houses special collections by names such as Stefania Bril, Thomaz Farkas, Iatã Cannabrava, Vania Toledo and Gerhard Steidl.

Opening hours
Tuesdays to Sundays and holidays 10am–8pm. Always closed on Mondays. Last admission: 30 minutes before closing

Contact info for Research queries

By email
[email protected]

By phone
+55 11 2842-9132

General information

Exhibitions have free admittance upon presentation of proof of vaccination and passport or any official ID with photo.

If you show symptoms of influenza or covid-19 (fever, coughing, difficult breathing), follow the guidance of the health organizations and do not visit IMS Paulista.

Hand sanitizer is available at the entrance and in all other areas. You may use it whenever you wish. Sanitize your hands frequently and avoid touching your face, your eyes or your mask. There is also a sanitizing mat at the entrance for your shoes.

Cleaning of restrooms, elevators, contact surfaces and all other areas are intensified.

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There is directional signaling and elevators for access to all visitation spaces. We offer a wheelchair and parking spaces for people with disabilities. Guide dogs are welcome.

Lost and found

Any lost objects must be turned in to the reception counter at Praça IMS.


IMS Paulista offers free Wi-Fi internet connection.


Tuesdays to Sundays and holidays 10am-8pm. Always closed on Mondays. Last admission: 30 minutes before closing.
IMS Por Travessa, at Praça IMS, carries photography books and IMS products including books, catalogues and DVDs.


Balaio IMS
Tuesdays to Thursday 12pm-4pm.
Fridays and Saturdays 12pm-4pm, and 7pm-10pm.
Sundays 12pm-5pm.
Always closed on Mondays.
Delivery service available.

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IMS Paulista does not allow film and photographic records using the building as location, and does not rent or offer its premises for any activities, events or projects by third parties.

Personal photography is permitted, without flash or other professional equipment. Taking pictures will not be allowed in some of the photography exhibitions due to copyright restrictions. Share your picture on Instagram using the #imspaulista tag.

Pets are not allowed. Guide dogs are welcome.

Parents or responsible adults and teachers must always accompany children during school and group visits. IMS educators, guards and receptionists will alert the adults in charge when children are near dangerous spots or if their behavior is deemed inconvenient to other visitors.

By entering the premises of IMS Paulista, visitors authorize the use of records of their image during visitation for archive, documentation, publicity and broadcasting purposes, as well as other unforeseen uses.

IMS is following all recommendations by municipal and state authorities, as well as by health organizations, but we cannot guarantee you will not be exposed to the SARS-CoV-2 virus. By entering our premises, you accept the risk of exposure.